The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values.
More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.
PwC
Brand loyalty is still very much relevant, but it’s harder than ever to gain in the current landscape. The most successful way to gain loyalty is to get to know your consumers better. How? By researching and understanding consumers’ behaviors, needs, and wants.
If you understand consumers’ needs and behaviors, you can offer more personalized experiences. The good news is that consumers are constantly telling you what they’re looking for. Through data, you can see information regarding their behaviors and preferences. For instance, do they research recipes for certain dietary needs? Are they purchasing specific types of alcohol? Have they been enjoying the summer weather?