How to create review content that’s helpful for users and Google
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase.
Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter?
Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and “this product changed my life” content.
The demand is huge, no matter what kind of product we’re talking about.
So how do you edge into the noise with review content that’s helpful for both users and Google? That’s what this guide is all about.
What is review content?
Review content, or product review content, is content that attempts to provide information on how a product works, looks, and/or feels.