Creating Immersive Experiences in Web3 : Social Media Examiner
Want to differentiate your business? Wondering how to give people an unforgettable Web3 experience?
In this article, you’ll discover how to create immersive experiences in Web3.
This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.
Immersive Experiences in Web3: Why Do The Matter and What Are They?
The relational dynamic between newer audiences and brands has changed. Today, people want more than to watch an ad that features your product or brand. They expect to be immersed in a phenomenal experience presented by your brand.
In fact, Sandy Carter quotes Gartner as saying that the last form of pure competitive advantage is that experience. She goes on to state that creating immersive experiences is one of the top five things a company needs to focus on today.