What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all?
In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have.
A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. Lead magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets.
Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: