Stay product-obsessed: Take it from Zendesk VP and 2x founder Cristina Fonseca
Before she was VP of Product at Zendesk, Cristina Fonseca was a 2x founder: of Talkdesk in 2011, which raised more than $250 million, and of Cleverly in 2017. Though both companies were hyper-focused on customer experience, the business environment for each was drastically different.
Fonseca recently sat down with the Sit Down Startup podcast to share her founder experience. Tune into the whole episode to hear how she and her team navigated new competitors—including Zendesk—and why hyper growth isn’t the only sign of success.
In the meantime, take note of Fonseca’s top tips, whether you’re just getting started or a founder many times over.
There’s no “rinse and repeat” template for startup business development
The same founder can have wildly different experiences; from fundraising to competitors entering and leaving the market, one size does not fit all.