5 digital banking customer experience trends to consider for 2023
Banks that consistently optimize the customer experience grow 3.2x faster than competitors that don’t. And with over 50 percent of consumers reporting that they will switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry.
Here are trends and best practices to help guide your CX strategy—and drive customer relationships that last.
What is customer experience in banking?
Customer experience (CX) in banking is how customers feel about every interaction with your financial service, at all stages of the customer lifecycle. Whether it’s a call to the contact center, transferring money in your mobile app, or something as simple as paying a bill, every exchange impacts their perception of your bank—and whether they choose to stay loyal.