9 Customer Management Strategies to Supercharge Customer Loyalty
The age of the customer has changed the rules of business. Companies have now shifted their focus away from products & services and towards customer satisfaction and loyalty.
According to Forbes, 90% of CEOs believe their customers have the greatest impact on their business.
The new customer-centric model has changed the landscape of how customers interact with your business.
A vast array of new sales technologies and marketing tools, unpredictable consumers with rapidly changing interests, and growing innovations have raised customer expectations.
Customers now need a frictionless experience to stay loyal to a business.
With this in mind, customer management is more critical than ever before.
But what is customer management, exactly? And how can you devise an effective plan that incorporates omnichannel marketing to build stronger customer relationships?