How customer sentiment analysis improves the customer experience
There are three key pieces to the customer experience puzzle:
A customer-first approach, a clear understanding of the voice of the customer (VOC), and a company-wide determination to excel.
In this article, we’ll explore how customer sentiment analysis helps boost the customer experience by elevating the second piece—VOC. You’ll come away knowing everything you need to get started with customer sentiment analysis and to provide an excellent experience for your customers.
- What is customer sentiment analysis?
- Why is customer sentiment analysis important?
- Why customer service data is crucial to understanding customer sentiments
What is customer sentiment analysis?
When your customers leave feedback, comments, reviews, or complaints, you learn what they like about your company, what they dislike about it, or what they would want to see improve.