Are Social Media Managers Future CMOs?
on February 9, 2023
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Episode Summary
There is a long-standing debate around the role of a social media manager: Are they masters of the online universe or simply digitally savvy youngsters who know how to make extremely engaging videos?
With the role of a social media manager ever-evolving, many B2B brands already recognize that social media marketing can:
- Drive sales pipeline
- Develop meaningful relationships
- Build brand awareness
But one of the newer benefits of social media management is the ability for a social media manager to gain a stronger perspective on how customers think.