Dark mode for emails: What it is & how to optimize emails
While designers and researchers widely discuss whether dark mode for email is healthy and necessary, people keep using it more and more. In this blog post, we will talk in more detail about the dark mode in general, discuss dark mode email design tips, and how to add dark mode styles to your newsletter without mistakes.
What is dark mode?
The dark mode displays light-colored texts, icons, and UI elements on dark backgrounds.
How does it work? Some believe that dark mode shifts colors to contrast ones (opposite ones from the color wheel) when an email is opened on a device with dark mode.
But this is not quite true. It does not invert green to red, nor blue to gold or yellow. The dark mode utilizes lighter shades of the exact same colors (in case you did not set a specific color as a content background).