8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]
Social media trends change fast.
Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers.
Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.
A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts.
Here, let’s explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.