Demand Generation Strategy: How to Get Buyers to Line Up to Work With You : Social Media Examiner
Need more clients and customers? Looking for a framework you can model to fit your own business?
In this article, you’ll discover a strategy to generate demand for your products and services.
This article was co-created by Philip Ilic and Michael Stelzner. For more about Philip, scroll to Other Notes From This Episode at the end of this article.
What Is Demand Generation?
Demand generation is a holistic approach to marketing. Some might even say that it’s the foundation of how all marketing works.
It starts with understanding how demand works. What’s the psychology behind customers finding your brand? Who are they? What do they need? What shape does the buyer’s journey take?
Understanding demand helps you: