Demand Generation vs. Lead Generation: What’s the Difference?
If you’re a digital marketer, it’s likely you’ve heard the terms “demand generation” and “lead generation” thrown around — often even interchangeably.
It’s gotten to the point where some are quick to say there is no difference between the two terms, but there is.
On the surface, both concepts entail building a relationship with a prospect and bringing them through the sales cycle.
The difference is that demand generation is about building awareness and interest, while lead generation is about driving someone toward sales.
Whether you’re a seasoned marketer or just starting out, you may be trying to figure out what strategy is right for your business.
But let’s take a step back.
Let’s start with the basics of demand generation and lead generation and how they can be used on their own, then dive into how powerful they can be together.