Developing Shows: Behind the Scenes at Social Media Examiner
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it?
In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks.
This article was co-created by Brooke B. Sellas and Michael Stelzner. For more about Brooke, scroll to Other Notes From This Episode at the end of this article.
Why Does Social Media Examiner Produce Shows?
We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast has aired over 500 episodes and become one of the top marketing podcasts in the world. And we’ve added several new shows, too.
What’s it all for?
We believe in long-form, linear media. It gives us the space to learn, explore, and explain topics in real depth. Linear content—where you have to read or listen to the entire piece to get its full value—makes it easier for us to engage listeners.