Digiday+ Research: Most agencies held onto or added staff in 2022 as they hold out hope for 2023
Ivy Liu
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Here’s some welcome news for the agency world: It turns out that, despite the economic doom and gloom that ushered out 2022, most agencies added to their full-time staff in 2022 — likely to back up a wait-and-see approach to 2023. (This news looks different for publishers, by the way.)
This is according to a December Digiday+ Research survey of 79 agency professionals.
Digiday’s survey found that 60% of agencies increased the size of their full-time staff last year, and only 10% cut staff. This is an unusually encouraging bit of news as the economic downturn lurks, but it is slightly less encouraging considering the results of Digiday’s survey last year.