Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases
Ivy Liu
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Publishers didn’t see a big drop-off in traffic last year. But fewer publishers did see increases in traffic as they added to their ad offerings compared to previous years.
This is according to a December Digiday+ Research survey of about 70 publisher professionals.
According to the survey results, nearly half of publisher pros (46%) told Digiday that their traffic increased in 2022, which is a strong number but fewer than in 2021, when 57% of publishers said their traffic increased. More specifically, there was a significant drop in the percentage of publishers who said their traffic increased significantly in 2022: 7% said they saw significant traffic increases last year, down from 18% the year before. The percentage of those who said their traffic increased somewhat remained unchanged from 2021 to 2022 at 39%.