4 Social Media Strategies That Help Our Business Drive Sales
Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.
Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were able to create a cohesive visual identity that people loved to surround themselves with. We were able to interact with customers to help them make purchasing decisions, give them styling ideas, and understand more about what they’re looking for to tailor our merchandising and product development in the future.
After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. Whereas our accounts used to be all about glossy pictures of our products, we started looking for creative ways to make customers feel like they were enjoying a relaxing day shopping IRL. Ultimately, this approach has led to increased traffic and engagement both online and in-store.