How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.
Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event.
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Unless you somehow magically know what type of calendar your target audience uses, your best bet is to include all three major calendar invites in your email, giving recipients a choice that works for them.
Outlook and Apple Calendar users will get an .ics file, and Google Calendar users will use a URL-based custom invitation.