Content Editing: How To Handle Major Rewrites
Have you ever had to edit bad content?
You know the kind. It doesn’t contain enough dots for you to connect. You can’t save it by asking the author a question or two.
It’s that bad.
But what if you can’t send a straightforward rejection email and throw it in the digital trash can? Maybe you have nothing to replace it on the editorial calendar. Maybe it includes a hard-to-get interview subject. Or maybe you need the author’s byline because they’re a subject matter expert or executive who expects to see their content on your channels.
What’s an editor to do?
These two routes will help you turn bad content into publishable content with or without the original writer’s help.
Coach the writer on creating a new draft