Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too.
That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more authentic and has a click-through rate twice as high as brand accounts.
Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs.
I spoke to experts at companies who have gone one of these routes. In this article, I’ll unpack their learnings and advice to help you kickstart a personal branding movement within your own team or business (and why it’s a great idea for everyone).