From Data to Design: How AI is Shaping the Next Wave of User Experience
From Data to Design: How AI is Shaping the Next Wave of User Experience
Artificial intelligence and user experience refer to the integration of AI technologies and principles of user experience to enhance marketing initiatives and interactions between businesses and their customers.
AI consists of developing computer systems that are able to perform tasks that would require human intelligence. Such technologies are used to automate processes, interpret large quantities of data, and provide a personalized experience to users.
According to Uxeria, 70% of online businesses fail due to poor user experience. Additionally, 70% of online shoppers abandon their shopping carts for the same reason. As a result, since UX significantly impacts online business success, improving UX with AI may produce better results.