Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It’s been 18 years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail’s rapid market penetration and eventual dominance in the webmail space.
Gmail’s seamless integration with Google Workspace enhanced its utility and stickiness for users. The convenience of having email, storage, scheduling, and productivity tools all interconnected and accessible with a single login made Gmail an attractive choice.
Gemini is now taking Gmail to a new level! Before we discuss its capabilities, let’s walk through previous advancements that drove Gmail’s market share:
Credit: Google Workspace