A Content Win-Win-Win-Win
You’ve heard about a win-win situation. How about a win-win-win-win situation?
The Ecopreneurs, a documentary-style video campaign from Salesforce and FORTUNE Brand Studio, is one:
- Win 1: The series earned a record response from Salesforce+ streaming viewers.
- Win 2: Climate-action entrepreneurs and organizations featured in the series grew their reach and raised more money.
- Win 3: The audience of The Ecopreneurs got to see, hear, and read amazing stories.
- Win 4: The Ecopreneurs was named Best Integration of Purposeful Marketing and Best B2B Branded Content Campaign at the 2023 Content Marketing Awards. It’s also a finalist for Project of the Year and propelled FORTUNE Brand Studio’s Megan Gilbert onto the list of 2023 Content Marketer of the Year finalists.