11 Ways to Use Social Media to Amplify Your Research Reports
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?
Unsurprisingly, you barely got any reach or leads for your report.
That’s the old playbook.
These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience.
In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well.
Social media includes multiple channels—each of which has the potential to reach billions of users.
As of January 2024, over 5 billion users use different social media channels. Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users.