The Ultimate Guide to SEO in 2023
SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire.
It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of the trends they’re investing the most in this year.
In this guide, you’ll learn what SEO is, discover a strategy to build your online presence — Search Engine Optimization (SEO) — and what you must do to position your site in search engine results.
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Keep on reading to understand SEO, or jump ahead to the section that interests you most.
What is SEO?
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue.