What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 (GA4) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it’s valuable, how to use the GA4 report, and how the insights can influence your marketing strategies.
Cohort analysis is a technique that groups users based on a shared characteristic or behavior, such as acquisition date, first purchase date, or any other relevant attribute. By analyzing these groups (cohorts) over time, you can observe how their behavior evolves and identify patterns, trends, and insights that can help improve your marketing efforts.
Cohort analysis in GA4 provides several key benefits:
- Measure User Retention: Track how many users acquired in a specific period remain active over time. This helps identify trends, pinpoint drop-off points, and understand the effectiveness of your retention strategies.