Direct Mail Marketing Ideas Inspired By Global Brands
We surely live in a world dominated by the internet and social media, with unlimited digital marketing content. But there are still many people who like to receive direct mail.
In fact, studies have shown that around two-thirds of enterprise marketers believe that direct mail has the highest ROI. Many marketers (27%) still use direct mail marketing campaigns to acquire new clients.
Several surveys have also been conducted in recent years to understand the popularity of direct mail campaigns amongst different demographics.
A generational research report published by the USPS has indicated that 37% of Gen Z, 41% of millennials, 45% of GenX, and 57% of boomers would be sad if they stopped receiving direct mail.
But many marketers and business owners are unsure how to begin an exceptional direct mail campaign.