A Developer’s Guide to Dynamic Content Personalization
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As your site traffic and content library grow, so does the need to surface relevant content for your audience. Personalization allows you to serve dynamic content to your site’s visitors, increasing engagement and, ultimately, conversions.
At the same time, site performance is an important component of the user experience and can influence search engine rankings. The highest levels of performance are achieved by caching content for a set period and serving it from the data center nearest the end user through a content delivery network (CDN). This ensures the minimum latency possible for site visitors, providing a better user experience while enabling sites to scale quickly to handle large amounts of traffic.