Dynamic vs. static: the experiment that shows why dynamic personalization always wins
Welcome to The Flipside, where we follow the adventures of a shiny new marketing team as they navigate the ups and downs of using Uberflip to drive our go-to-market. From triumphs to tribulations, we’re sharing the whole story.
It’s a brand new year and a brand new series here at Uberflip.
As part of an effort to raise the bar on our marketing, our new team has been implementing features of the Uberflip platform across our programs and sharing the results. Some people call this “eating your own dog food,” but we’re not about to crack open a can of Alpo—let’s just call it popping the cork on our own champagne.Â
For my first conversation, I sat down with Joanna Zerga, Senior ABM Experience Manager here at Uberflip.
As the owner of our account-based marketing programs, Joanna’s been digging deep into the platform’s ability to personalize at scale, running A/B tests to see for herself how effective dynamically personalized content streams perform against static ones.Â