7 Powerful eCommerce Marketing Automation Strategies + Tools
According to LianaTech, 86.1% of marketing professionals are familiar with the concept of marketing automation. However, only a fraction of this number can effectively use the tools to achieve maximum results. Reports from Ascend show that only 20% of companies are utilizing these tools to their full potential.
Your eCommerce store will only thrive when you can fully use the right marketing automation software to build seamless workflows. Otherwise, you may end up paying for something that won’t profit you.
This article covers various strategies you can employ to help you grow your online store. It also features just the right tools you need for building powerful automation workflows.
- What is eCommerce Marketing Automation?
- Benefits of eCommerce Marketing Automation
- 1. Improves engagement
- 2. Helps build stronger relationships
- 3. Enhances multichannel tracking
- 4. Provides accurate reporting and insights
- Strategies for Building Powerful Automation Workflows
- 1. Send out triggered emails
- a. Cart Abandonment Emails
- b. Welcome Emails
- c. Transactional Emails
- d. Lead Nurturing Emails
- 2. Build dynamic, personalized content
- 3. Segment deeply to personalize well
- 4. Use chatbots
- 5. Get good at lead scoring
- 6. Automate and optimize your landing pages
- 7. Focus on cross-selling and upselling
- 1. Send out triggered emails
- 7 Powerful Marketing Automation Tools for Your eCommerce Store
- 1. Klaviyo
- Pricing
- 2. Drip
- Pricing
- 3. HubSpot
- Pricing
- 4. EngageBay
- Pricing
- 5. Omnisend
- Pricing
- 6. Sender
- Pricing
- 7. Sendinblue
- Pricing
- 8. ActiveCampaign
- Pricing
- 1. Klaviyo
- Wrap Up
eCommerce Marketing Automation