13 essential ecommerce metrics: how to track them and set KPIs for an online store
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Ecommerce SEO
Google Analytics
In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you can track, process, and analyze.
Any page view, click, and reaction on your website impacts your business’s overall success. User interactions (reflected in numbers) can give you insights into what you should start, continue, or stop doing to catalyze growth.Â
Now with all this data at hand, what should you focus on?Â
We reached out to SEO and marketing professionals, asking them which 5 ecommerce metrics they track regularly. Their lists included bottom-of-the-funnel metrics such as revenue and ecommerce conversion rate. All three experts mentioned average order value (AOV), while customer acquisition cost (CAQ) and Shopping cart abandonment rate (SCAR) each received two votes.