Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
The Super Bowl is always high stakes for advertisers — but this year expect more hair-raising, goosebump-inducing and heart-churning than ever before from senior marketers.
And for good reason.
Marketers don’t have the same enthusiasm to spend big on ads around the game like they have done in the past. Some like those from Toyota, BMW and Nissan are sitting it out entirely. They’d rather not blow a sizable portion of their annual ad budget on the event given the automotive category — and many others for that matter — are still dogged by the economy and supply issues.
There will be those that think otherwise, of course. Pepsi, AB InBev, General Motors, Netflix and DraftKings to name a few. But there are many others that can’t afford to go big or go home around the event. Instead, they’re having to be smarter about how they advertise around the game.