Publisher editorial teams experiment with ChatGPT, but few use AI tech in their work
A few publishers made headlines recently over their adoption of ChatGPT — the artificial intelligence chatbot system launched by OpenAI last November — or similar AI technology to produce content for their websites, including BuzzFeed, CNET and Sports Illustrated. But so far, those publishers seem to be the outliers.
While editorial teams are experimenting with ChatGPT, six top editors and media executives who spoke with Digiday said they were not working on integrating the AI technology into the workflow of their newsrooms. And to the best of their knowledge, no one within their editorial teams was using ChatGPT to publish stories.
However, ChatGPT has gotten editors talking. They’re encouraging their editorial teams to familiarize themselves with ChatGPT, and are discussing how AI technology can assist journalists with their jobs.