7 effective customer retention strategies in 2023
As a business owner, you’ve invested a lot of money, time, and effort to gain new customers. So it only makes sense to want to keep them.Â
That’s where a solid customer retention strategy comes into play. An effective strategy focuses on what keeps users returning to your product consistently and the value they’re getting in your brand that they can’t get anywhere else.
So, how do you develop such a strategy that keeps your current customers happy and engaged? We’ll cover all there is to know about customer retention and give you seven tips to help you retain your clients effectively and build stronger customer relationships.
What is customer retention?
Customer retention is a metric that shows how good a business is at keeping its existing clients over time. It also predicts or reflects engagement, repurchase behavior, and customer satisfaction.