Elevate B2B Marketing News: B2B Thought Leadership Survey, Top B2B CMO Priorities, Google’s New Trends Portal, & HubSpot Adds AI
B2B Decision-Makers Value Research and Data in Thought Leadership Content
51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research with supporting data — two of several findings of interest to B2B marketers contained in recently-released survey data. MarketingCharts
“In tough times, B2B thought leadership is your key advantage.” — Alexandra Rynne of @LinkedIn Click To Tweet
B2B marketplaces refine their expansion strategies
B2B marketplaces such as Amazon Business have shifted strategies in 2023, including greater use of machine learning (ML) applications and artificial intelligence (AI), propelling the industry to annualized sales topping $25 billion, with estimates expecting continued growth that will reach $80 billion by 2025, according to newly-published report data. Digital Commerce 360