Elevate B2B Marketing News Weekly Roundup: B2B Resiliency, & LinkedIn’s New Direct Messaging For Brands
The B2B Marketing Benchmark [Report]
42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase by 2030, reaching $2 trillion by 2023, while B2B marketing has shown resiliency and found new ways to drive influence — four of numerous findings of interest to B2B marketers contained in newly-published LinkedIn (client) report data. LinkedIn
“Human interpretation, perspective, and refinement complemented by the speed and scale that technological advances will provide is what will differentiate marketing mediocrity from marketing excellence.” — Allyson Hugley @HugleyA Click To Tweet
B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
44 percent of B2B marketing decision-makers have said that the quality and completeness of data is the top obstacle they face when it comes to second and third party data, followed by 31 percent who pointed to finding trusted sources, and 28 percent to noted budget limitations, according to recently-released survey data. MarketingCharts