Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations. Adweek
Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes
63 percent of marketers have said that the economic recession has had an impact on consumer concerns that will affect their 2023 marketing strategies, with 33 percent pinpointing diversity, equity and inclusion (DEI) along with social justice issues, according to recently-released survey data. MarketingCharts