11 Tested Tips to Improve Open Rates Through Email A/B Testing [2023 Updated]
As marketers, it is not uncommon for us to become overly engrossed in our own perception of what we believe to be visually appealing, often overlooking the importance of considering our audience’s preferences.
Consequently, we find ourselves in situations where we confidently initiate an email campaign that appears to be promising, only to encounter disappointing results.
Countless hours were dedicated to meticulously crafting an impeccable template for email marketing, ensuring an ideal call-to-action (CTA) button, and selecting the perfect image.
Nevertheless, much to our dismay, we discover that our target audience remains disinterested in the content of our email. At this point, we are left wondering: where did we go wrong?
Source: Optimizely