Boost your email engagement with these 8 impactful copywriting techniques
Anyone who’s ever written a marketing email has asked themselves these questions:
- How do I get my subscribers to open this?
- How do I get them to take action?
- Did they even *see* me in their inbox?
Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.
Fortunately, you don’t have to do anything so drastic. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action.
Here are a few email copywriting best practices you can start using right away.
Use a conversational tone