Email Deliverability: Best Practices You Should Know
To ensure your email marketing campaigns are not a waste of time and resources, you have to think about email deliverability. It’s a probability of your email messages landing directly in the prospect’s inboxes. The higher this probability is, the better your deliverability gets.
Keeping email deliverability at good rates is not a piece of cake, so five tips will help you build and maintain it.
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1. Create a subdomain
Domain reputation is fragile — it is challenging to build and maintain at high rates, yet it is very easy to lose in no time. So it is essential not to overload it with much pressure. It’s not necessary your prospects will like the content you’re sending to them, even though they know that they’ll be getting your emails from time to time. There’s always the chance they may unsubscribe, mark your emails as spam, or delete the email. If they are flagged as spam or deleted, it will influence your domain health, IP, and email address reputation in a bad way.