Email marketing trends for 2023
With the end of the year right around the corner, it’s a perfect time to take a step back and assess whether your email marketing strategy is up to date with the most impactful industry trends. To help you reap the benefits of email marketing in 2023, we discuss here 10 trends you should know to drive revenue and keep your subscribers engaged.
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Top 10 email marketing trends to watch for in 2023
Adopting the trends below will help you run successful campaigns.
1. Hyper-personalized email content
This trend has become prominent during the last few years and is expected to grow further in 2023. Email personalization is complex, going way beyond addressing recipients by name. Put simply, it includes all the data a subscriber shares with you: name, gender, age, country of residence, preferences, etc.