Gamification in emails: ins and outs, stats and examples
Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase the core principles of an effective email gamification strategy, and provide useful real-life email examples to inspire you.
Without further ado, let’s get started!
Table Of Contents
- Benefits of email gamification
- Main traits of a good gamified email marketing campaign
- Achievable task
- Clear goal
- Engaging design
- Fun gameplay
- Great reward
Source: Email by PizzaHut