14 Key Email Marketing KPIs Every Marketer Should Master in 2023
Every marketer knows that amazing feeling after launching their first email marketing campaign. It’s often frustrating and exciting all at once.
But, how do you ensure that your email marketing strategies are effective?
Well, it’s all about measuring the right Key Performance Indicators (KPIs) and using that data to revise your marketing strategy.
And, we are here to help with just that. In this article, we’ll take a deep dive into the top email marketing KPIs crucial to your continued success.
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By the end of this article, you’ll get a clear breakdown of the following:
- What email marketing KPIs are and why you’d need them
- The 14 most effective email marketing KPIs for you to measure (with formulas)