Lead nurturing email campaigns: Your complete guide
Convincing someone to buy from you during that very first contact is a challenge.
This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders.
That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” right away, you take time to establish a relationship first and only present your offer when the prospect is most likely to convert.
If you’re interested in starting your own lead nurturing campaigns, then you’re in the right place. In this guide, I’ll focus on one specific kind of lead nurturing, one that involves emails.
Keep reading to learn:
- What lead nurturing email is
- Why it’s essential for your business
- How does email lead nurturing work
- Lead nurturing email examples
- Lead nurturing email campaign best practices
- How to use marketing automation to save you weeks of time
- How to write a lead nurturing email