The Guide to A/B Testing in 2021 (with Examples and Strategies)
When a visitor arrives on your site, it’s your responsibility to provide an excellent experience — both because it’s your job and because it’s the best way to drive conversions.
And A/B testing is a great place to start.
If you’re not familiar with A/B testing, it’s a data-driven way to learn what resonates with your site visitors. With the information you get from A/B testing, you can provide a better site experience and boost your business’ chance to grow.
In this article, you’ll learn:
- Exactly what A/B testing means in digital marketing
- What you should test
- How to manage the A/B testing process from beginning to end.
We’ll even include a few real examples of A/B tests to inspire you.