E-commerce Conversion Funnel: Easy-to-Understand Guide + Examples
Understanding the e-commerce conversion funnel is key to generating sales. When you know how it works, you’ll put in place marketing strategies that smoothly guide people through the process of becoming customers.
Setting up a funnel doesn’t have to be complex: just choose strategies at each stage that fit your brand, product and customer base. Once in place, you’ll generate sales consistently, improve conversion, lower customer acquisition costs, and provide a better experience.
Excited to get started? Read on to discover the stages of the e-commerce funnel, learn strategies you can use, and see real-life examples to inspire your campaigns.