The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth
It’s hard to believe, but once upon a time, everything in digital marketing was manual.
Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing tool.
Sheeesh.
With all that busy work, it’s a wonder we ever got anything useful done.
Fortunately, times have changed. Now, marketing automation tools handle all those low-value tasks (and a whole lot more), freeing us up to build more complex, joined-up strategies.
The net result? More leads, more sales, and less work.
Join us as we deep-dive into the world of marketing automation, explaining what it is, how it works, and how to get the most from it.
What Is Marketing Automation?
Marketing automation services accomplish basic marketing tasks without requiring any human input. According to Zapier, the most common uses for marketing automation tools are: