Marketing Automation Best Practices
Marketing automation is not a new concept by any means. Its benefits are also well known. Marketing automation saves you time, is scalable, boosts productivity, and so on. But here is the thing.
Unless you’ve set up your marketing automation campaigns correctly, these benefits won’t mean a thing. It’s very simple, really.
If the automation is not configured correctly, the triggered lead nurturing emails and drip campaigns won’t generate the results you’re hoping for. So you’ll be spending money on an automation system and getting nearly nothing in return. You don’t want that.
In this article, I’ll take you through eight marketing automation best practices that result in successful automation campaigns.
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