Email Sender Reputation: How to Maintain a Good Sender Score
Email sender reputation, or sender score, is a rating of your email sending IP address given by email providers. It measures how likely you are to be a spammer. A good sender score makes it more likely to land your email in the inbox. And a bad sender score means your emails could end up in the spam folder.
Mailbox providers like Gmail use your IP reputation — also known as email sender reputation, email reputation, or sender score — to determine whether or not your email should be delivered to the inbox. To make sure your emails don’t end up in your contacts’ spam folders, the first step is avoiding common mistakes that damage the reputation of your sending IP address.
Experienced email marketers know that it’s not just about getting the job done. It’s about getting the job done right the first time. You don’t want to invest time crafting a beautiful, well-designed email campaign, hit send, and then have it land in the spam folder of your subscribers. This won’t generate revenue and will make you do double the work.