4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal.
Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer.
Which means they’re well on the way to becoming a loyal repeat buyer. And, as we all know, loyal customers spend more, stick with you after negative experiences, and are more likely to recommend you to friends and family.
Whoa—let’s pump the brakes for a minute.
Sure, some first-timers will turn into high-value repeat customers. But lots more will purchase once, then slip away like Homer Simpson backing into a hedge.
That’s why, in this article, I’m going to share some of Drip’s tried-and-trusted customer-first strategies for transforming casual shoppers into repeat buyers.